How to Make Them Work for Your Business

By | February 28, 2023

How to Make Them Work for Your Business”

Introduction: If you’re familiar with Google Ads, you know that certain keywords can be quite costly to bid on. In fact, some of the most expensive keywords can cost hundreds or even thousands of dollars per click. But just because a keyword is expensive doesn’t mean it’s not worth bidding on. In this article, we’ll explore some of the most expensive keywords in Google Ads and share tips on how to make them work for your business.



  1. What are the most expensive keywords in Google Ads?
  • List some of the top expensive keywords, such as “insurance”, “lawyer”, “mortgage”, “credit”, etc.
  • Explain why these keywords are so expensive, such as high competition, high search volume, high conversion rates, etc.
  1. Why bid on expensive keywords?
  • Discuss the potential benefits of bidding on expensive keywords, such as higher visibility, greater reach, better targeting, higher conversion rates, etc.
  1. How to make expensive keywords work for your business?
  • Share some tips on how to optimize your Google Ads campaigns to make the most out of your investment in expensive keywords.
  • This may include targeting specific locations, using negative keywords, creating compelling ad copy, improving landing page experience, testing different bidding strategies, etc.
  1. Case studies/examples:
  • Provide some real-life examples of businesses that have successfully used expensive keywords to drive high-quality traffic and generate positive ROI.
  • Discuss their strategies, tactics, and results.

Conclusion: In conclusion, while bidding on expensive keywords in Google Ads can be a costly endeavor, it can also lead to significant rewards if done correctly. By following the tips and examples outlined in this article, businesses can leverage the power of expensive keywords to drive targeted traffic, increase conversions, and ultimately grow their bottom line.


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